For this project, I worked with a nonprofit who had chosen to respond to the refugee crisis in 2021. They wanted to engage their community and inspire involvement. Their ask was multi-fold: time, money, and resources. This campaign succeeded in achieving community engagement in all three ways. To this day, there are still families in that community partnering with refugees, not only advocating on their behalf, but becoming like family.
Campaign Included
Content Strategy
My role included partnering with various stakeholders to develop a content strategy. We developed language for live presentations and written engagement pieces. We decided that this campaign deserved its own website landing page, which was developed under my oversight. It also included developing and producing physical displays for in-person community engagement.
Email Marketing
I developed the email marketing around this campaign. I was lead writer for the content and strategized delivery times to optimize the greatest amount of user engagement.
Digital Design
I acted as lead designer for this project, developing the campaign imaging and branding. The project required a diverse set of releases: web, social, presentation, and print. It was critical to think through how the story developed and was communicated in all spaces.