Juneteenth
Free at Last!
What is Juneteenth?
It began with a question.
We wanted to answer this question for our customer base. But not only that, we wanted our entire customer base to know that they were seen and included. Our goal was to answer this question in a beautiful and impactful way that stayed with our audience.
We succeeded.
This video inspired conversation, celebration, and inclusion.
My Role Included
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I oversaw this project from start to finish. It was a cross-team collaboration project that involved collaboration from project proposal to casting to recording to release.
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I set the vision for the look and feel of this project, and oversaw that we were achieving the goal we set out to achieve: informative, inclusive, and honest.
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I had the privilege of editing the script for this piece. We edited the video in a way that allowed the power of the words to jump off the screen and impact our audience.
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I was the lead marketer for this piece, leading the promotional lead up, overseeing the strategic digital presence and social media partnership.