Designing a Campaign

This project was for a series promotion. The design objective was to capture the audience’s attention with something different, creating curiosity and increasing anticipation and engagement. The goal was to bring a modern take on a series and further engage with a younger audience.

The ‘wow’ factor was achieved as the campaign series released on social media, in person and on the web.

My Role Included

  • I set the design deadlines and release dates. I oversaw the media budget and communicated with various stakeholders on project updates.

  • While most projects for this organization I acted as project manager, this project I was lead designer. I designed the graphics and video promotion.

  • I oversaw the content strategy for this project, whether through writing content for email campaigns, collaborating on taglines, or working with the social media lead on content for series promotion.

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